Branding and Healthy Marketing

In recent years, Neal Cavalier-Smith MBA has been consulting as a Brand Strategist for various companies, notably Design Bridge and Health Focus International's Healthy Marketing Team.

The Healthy Marketing Team has special expertise in using data from thousands of consumer interviews in 31 countries to segment and trend consumer's attitudes to health.

As a lead strategist for the Healthy Marketing Team, Neal Cavalier-Smith has developed a special expertise in Functional Food Branding, on which he has spoken at many international conferences and forums.

He has helped numerous companies to innovate new products or communications towards the Healthy Marketing consumer segments.

Clients have ranged from multi-billion turnover ingredient or consumer goods manufacturers to fresh fruit companies and even an independent Croatian dairy!